Easy Boba Introduces Aamras Boba Shake as Part of Aamras Fest Celebrations

Easy Boba, a homegrown bubble tea brand known for itscommitment to authentic Taiwanese flavours, has introduced a special Aamras Boba Shaketo mark its latest celebration—Aamras Fest. This seasonal offering blends traditional Indian
mango pulp with globally inspired boba culture, aligning with the brand's ethos ofinnovation and authenticity.The Aamras Boba Shake is crafted using fresh aamras, vegan cream, and mango boba pearls.
The limited-edition beverage is designed to offer a nostalgic experience while maintainingthe signature bubble tea texture that Easy Boba is known for. All raw materials for the drink,including the boba pearls, are sourced directly from Taiwan to ensure an internationalstandard of quality and taste.
Easy Boba has been steadily expanding its presence in the Indian beverage sector with amenu that includes dairy-free, low-calorie, plant-based options that are both vegan andJain-friendly. The brand has positioned itself as a cultural bridge—offering internationalflavours while incorporating familiar ingredients to appeal to a wider Indian palate.

The Founder of Easy Boba, Adnan Sarkar shared his thoughts on the launch, stating,“Mango is an emotion in India, and we wanted to create something that feels both festiveand refreshing. The Aamras Boba Shake is our tribute to summer and the joy of seasonalindulgence, without compromising on our core values of quality and inclusivity.”
Easy Boba’s approach continues to resonate with younger demographics and health-conscious consumers alike, offering them an alternative to conventional sugary drinks. Withseasonal campaigns like Aamras Fest, the brand aims to deepen customer engagementwhile celebrating ingredients that hold cultural significance.
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