Apple TV+ raises subscription price again but there are ways to get it cheaper

Apple TV+ has quietly increased the price of a monthly subscription, but there are several ways to get it cheaper if you know where to look. Last month, the streamer upped its subscription fee £8.99 to £9.99 for both new and existing customers.

This 11% rise may not seem like a huge increase, but it makes Apple TV+ one of the more expensive platforms compared to the basic subscription tiers of Netflix (£5.99), Disney+ (£4.99) and Prime Video (£8.99). However, each of these plans has adverts, while Apple TV+ is ad-free.

Apple told the BBC that while the new price applies immediately for new users, existing subscribers have until 30 days after their next renewal before they start paying more. It comes as Apple TV+ is gearing up for the return of hit shows including The Morning Show (September 17) and Slow Horses (September 24).

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Also on its 2025 slate is Matthew McConaughey survival drama The Lost Bus (October 3) and Pluribus (November 7), a new sci-fi series from Breaking Bad creator Vince Gilligan. With this in mind, we’ve pulled together several ways to get an Apple TV+ subscription for less.

Watch for free with a seven-day trial

New Apple TV+ members can watch everything on the platform without paying a penny by signing up for a seven-day free trial. This is ideal for those only wanting to watch a particular series as it allows members to binge every episode in one week, just remember to cancel the trial before it moves to a paid subscription.

However, there is a way to reduce the cost for those happy to stick with the service.

Save £31 with an annual plan

Members who have no intention of cancelling their subscription anytime soon may want to consider an Apple TV+ annual plan. Paying for a year’s access up front has not increased so still costs the usual £89, while 12 monthly payments will now end up costing £119.88 on the new rate.

This means those who are loyal to Apple TV+ can save £30.88 if they’re happy to make the commitment.

Get 3 months free with an eligible device

Apple offers three months of Apple TV+ access to shoppers buying an eligible Apple device including iPhones, iPads and MacBooks. They don’t have to be bought from Apple, with new devices bought from retailers including Sky Mobile and Amazon usually eligible for the deal.

One of our favourite options at the moment is Sky Mobile’s iPhone 16e deal, which is down to a record low price of £18 when spreading the cost. The catch with this plan is that it only comes with 100MB of data, but larger allowances are available for those happy to pay a little more.

Sky also offers the new MacBook Air 13” M4 for £20. Other options include Amazon’s £101 discount on an iPhone 16 for £698, or £70 discount on the latest iPad Air M3 for £529.

Save 44% with Apple One

This option is ideal for customers subscribed to multiple Apple services such as Apple TV+, Apple Music and iCloud. An Apple One bundle rolls all of these into one monthly subscription offering discounts up to £28.99 per month compared to paying for each service separately – a saving of 44%.

A subscription can also be shared by up to five people on select plans, perfect for cutting costs for the whole family. Apple One comes in a choice of three plans:

• Individual (£18.95) – TV+, Music, Arcade, iCloud+ 50GB.
• Family (£24.95) – TV+, Music, Arcade, iCloud+ 200GB.
• Premier (£36.95) – TV+, Music, Arcade, iCloud+ 2TB, Fitness+ and News+.