Primer that 'fills fine lines' gets 66-year-old 'compliments' from 30-year-olds

Mature shoppers have praised a ‘game changer’ makeup product that helps ‘fill open pores and fine lines’ for flawless foundation application. The from brand Look Fabulous Forever has been hailed as ‘better’ than popular brands, with some claiming to have been ‘buying it on repeat’ for almost a decade.

As skin ages, foundation, eye makeup and lipstick no longer last all day as they once did. This is because the skin often isn’t as smooth as it once was, and the reduction in oestrogen production also leaves it a lot drier, so makeup tends to get absorbed into the skin, settling into fine lines and disappearing as the day goes on.

As such, a good primer is a must to keep makeup looking great all day, which is exactly what the promises. Priced at £29, the complexion product can be used before makeup to prep the skin, or for those in a rush, users can even mix it into foundation before applying to save time, while achieving just as effective results.

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Designed specifically for older skin, the primer is formulated with aloe vera and silica, which reportedly and provides the perfect base for long-lasting makeup. It prevents makeup from ‘disappearing’ throughout the day, reducing the need for constant touch ups, keeping makeup looking ‘fresh’ all day.

The primer has a wealth of glowing reviews from fans, with more than 300 shoppers having commented on the makeup staple. One said: “This was the first product I ever bought from LFF, some 9+ years ago, and I’ve ever since. Foundation simply glides on top of it. If in a hurry, mix it into your foundation.”

More than one shopper has said that it’s ‘better’ than the beloved brand Benefit. One commented: “I used which was OK for my open pores on my nose. However, this primer is so much better. The primer blurs my open pores more effectively than Benefit. So good that this is my 2nd bottle.”

Another added: “For years I have been using as a primer and to reduce my open pores mainly on my nose. I find Benefit is the only primer I can use with other brand of foundation and to hide my pores until now. This is even much better. Not only does it minimise my large nose pores, it blends smoothly with other brand of foundation, makes my skin look even and smooth. For a 66 year old lady to receive a compliment from a 30 year old says it all. I definitely recommend this primer.”

While many shoppers were complimentary about the formula, a number of customers have mentioned that they don’t love the packaging. One said: “Game-changing product! Just a tiny amount goes a long way to make skin smooth as silk and primed so that foundation glides on evenly and stays put all day. The only thing I would change would be the packaging. A lightweight plastic squeezy tube would be easier to pack when travelling. I want to take this key item everywhere I go.”

“This primer does feel 'smooth like silk' on application,” said a fifth fan. “However, have rated 4 stars instead of 5 because I find the square shape of the container takes up too much room in a make-up bag.”

Some beauty lovers have even ditched foundation in favour of a lighter makeup look since making the switch to the Look Fabulous Forever primer. One said: “Absolutely love this product out of all LFF products this is hands down my number 1. Why? It does exactly what it says it will do, no faff no fuss. I wear it every working day, it so much so I hardly ever wear foundation. Just a bit of Rosy Glow and lipstick! Ordered 2 bottles as I just ran out and was having withdrawal symptoms.”

Primers we might expect to have a similar consistency, sharing the same main two ingredient as the Look Fabulous Forever primer (Cyclopenatsiloxane and Dimethicone Crosspolymer) are the which is usually £36, as well as the ordinarily £35.

But what makes Look Fabulous Forever slightly different is that the brand is designed specifically for those with older skin. It was founded by Tricia Cusden when she was 65 years old, with the brand recently celebrating its 11th anniversary.

"I launched Look Fabulous Forever at the age of 65 because I felt largely invisible to the traditional beauty industry,” the founder said. “I was also finding it increasingly difficult to find makeup that really worked on my older skin and have come to this business as a consumer - all our products are formulated so they perform brilliantly on older skin. At Look Fabulous Forever we want you to look fabulous whatever age you are without worrying too much about the odd wrinkle or grey hair.”

For those curious about the brand’s other products, the retailer is currently offering a trio of primers at a discounted rate. Worth £83, the and contains the Never Feather Lip Prime and Smooth Out Eye Prime, as well as the Smooth Like Silk Face Prime.

The eye primer creates a perfectly smooth, neutral base to prevent your eyeshadow from migrating into fine lines and keep colours fresh all day, while the lip primer is designed to seal the edges of your lips, keeping your lipstick from bleeding into the fine lines around the mouth.

Saving £24 overall, and coming with a free makeup bag, each of the primers work out at less than £20 each as part of the , which could be worth considering for those looking to overhaul their makeup bag with products better suited to ageing skin. Alternatively, beauty fans can pick up the ‘game changer’