Gogglebox star opens up on how terminal illness impacted Channel 4 family

A former star has opened up on how terminal illness rocked his family, causing him to partner up with charity Marie Curie. After losing his grandfather to Alzheimer's, Joe Baggs is using his platform to raise awareness of the vital work Marie Curie nurses do across the UK.

The 28-year-old, who appeared on the show with his family, recently partnered up with the end-of-life charity to unveil 'The Art of Care' - a striking 3D artwork made from the everyday essentials that make a difference to people at the end of life, as identified by nurses. The poignant art piece is based on a real-life Healthcare Assistant supporting a patient and is made up of everything from hand cream to blankets.

Explaining why he got involved with the campaign, Joe opened up on his heartbreak after losing his grandad, telling Express.co.uk: "Having experienced the impact of terminal illness in my own family, I know just how important this kind of care is, and how much it means when you're going through it.

"That's why I'm so passionate about this campaign and being here to show support. I really hope it encourages others, especially my generation, to learn more about the work Marie Curie does and to support in whatever way they can- whether that's donating, talking about it, or just taking a moment to appreciate the power of care and what others might be facing."

He continued: "Although we were fortunate enough that my grandad wasn't in palliative care, he did receive care towards the end of his life. The emotional support and help to maintain his quality of life I believe is invaluable and that's why I'm so supportive of our Marie Curie Nurses. A percentage of proceeds from every purchase of the Superdrug Purchase for Nurses range will go towards funding Marie's Curie's nursing service."

Joe explained that he can rely on his family to help him through tough times, saying: "We were lucky not to have any hard times during our stint on Gogglebox but when anything does happen, we are such a close family always that always come together and lean on each other. Laughter is definitely the best medicine for us."

He reminded fans of the show that they are "not alone" when facing tough times, saying: "You're not alone. It can feel like you're the only person going through a difficult time whilst the world carries on. Some days will be harder than others and Marie Curie are wonderful to lean on for support and guidance."

Joe Baggs unveiled a 3D portrait of a Marie Curie Nurse caring for a patient, made of the items that can make a big difference to patients at the end of life, according to the charity's nurses.

It was created in partnership with Superdrug to launch the 'Purchase for Marie Curie Nurses' campaign. On now until 20th May, proceeds from selected Superdrug products will go towards Marie Curie's nursing services. Head down to Superdrug or shop online this month to pick up a product and support the charity. For more information visit