NEW DELHI: Indiatimes, the lifestyle brand of Times Internet , is embarking on a new content creation journey with Indiatimes 2.0 with a purpose to inform, educate, and empower the youth.
From the latest trends to timeless classics, the brand curates diverse content reflecting the preferences of today's youth.
The brand's new avatar aims to become a social-savvy brand and spark thoughts, ignite debates, and foster meaningful conversations. Indiatimes states that the content will come with a new style and format of content, blending humour and quirkiness with thought-provoking narratives including debates, polls, contests, and tête-à-têtes with fan-favourite influencers on social media.
Abhijeet Anand, Business Head of Indiatimes, expressing his enthusiasm said, "As the premier lifestyle platform under Times Internet, Indiatimes has always been at the forefront of creating trendsetting narratives that resonate with the nation's youth. This metamorphosis marks our most thrilling chapter yet, as we strive to set new trends with unprecedented vigor to engage with our audience like never before. As we embark on the journey for Indiatimes 2.0, we have a robust pipeline of IPs (Intellectual Properties) centered around themes such as Make in India , education and personal finance."
The platform's new coverage is set to deliver latest stories from diverse fields such as lifestyle, tech, travel, personal finance, entertainment and auto with commitment to create unparalleled formats that directly resonate with Indian youth, placing them and their interests at the forefront.
From the latest trends to timeless classics, the brand curates diverse content reflecting the preferences of today's youth.
The brand's new avatar aims to become a social-savvy brand and spark thoughts, ignite debates, and foster meaningful conversations. Indiatimes states that the content will come with a new style and format of content, blending humour and quirkiness with thought-provoking narratives including debates, polls, contests, and tête-à-têtes with fan-favourite influencers on social media.
Abhijeet Anand, Business Head of Indiatimes, expressing his enthusiasm said, "As the premier lifestyle platform under Times Internet, Indiatimes has always been at the forefront of creating trendsetting narratives that resonate with the nation's youth. This metamorphosis marks our most thrilling chapter yet, as we strive to set new trends with unprecedented vigor to engage with our audience like never before. As we embark on the journey for Indiatimes 2.0, we have a robust pipeline of IPs (Intellectual Properties) centered around themes such as Make in India , education and personal finance."
The platform's new coverage is set to deliver latest stories from diverse fields such as lifestyle, tech, travel, personal finance, entertainment and auto with commitment to create unparalleled formats that directly resonate with Indian youth, placing them and their interests at the forefront.
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